Author: Chris LaFay
-
What Makes a Great Homepage
By
With the average website visit lasting only 15-seconds, it’s important to be smart with your homepage real estate. There are a few tweaks and changes that can be changed in order to ensure you are putting your best foot forward and keeping people on your site long enough to take the next action in the…
-
Is Shopify Right For Your Ecommerce Store?
By
As far as e-commerce platforms go, Shopify is easy to use, cost-effective, and (somewhat) SEO friendly. All things considered, users get great value out of Shopify themes, widgets, and cross-channel capabilities. However, Shopify does leave something to be desired for some more code-savvy online retailers. Decide if this tool is right for your e-commerce store by…
-
Tackling Web Development? We’re Here to Help
By
Setting up your website is a daunting task especially for a new business. Having a team of developers that you can work with that know current trends and techniques in your corner will help your business create a something that you can be proud of. We think we are that team. We built Classic City…
-
Does My Hosting Provider Keep My Security Up to Date?
By
Security of WordPress websites is an important matter these days. With 32% of websites being built off of the technology, it has become a large target for attackers. If an attacker is able to find a vulnerability in WordPress, he can attack a large number of sites without the additional work of finding new vulnerabilities…
-
Backing Up Your WordPress Site
By
Backups are an important part of running a website, but many people don’t have them. What happens if your site gets hacked? What happens if you update a plugin, and your website stops working? What happens if your website hosting provider has a hardware failure, and your content is deleted? All of these questions and…
-
Custom Post Types in WordPress
By
What are Post Types? A post type allows WordPress to store content in a more organized way. Data from these post types can then be displayed, they are actually stored in the same manner as all posts. For instance: did you know pages in WordPress are actually stored as posts, but with a “Page” post…
-
Human Connection: Video Content
By
Adding video to your content marketing strategy is one of the most popular trends today. By providing a way for customers to see and hear you, videos are ideal for adding humanity to your brand. They also allow you to tap into something that is inherently true: Business is between people. The other day, I…
-
Creating Child Themes in WordPress
By
Child themes allow you to extend or modify your theme’s functionality while allowing you to perform painless theme updates in the future. Most large, popular WordPress themes receive years of free updates. If you modify these theme files, your changes will be overwritten by a theme update, and you will have to manually reapply your…
-
All You Ever Wanted to Know About CTAs
By
Calls-to-action (or CTAs for short) are useful tools for creating engaging websites. In order to understand how to place them properly to get the most effective results, we first need to answer the obvious question… What is a CTA? A call to action is a defined area of your site that prompts a user to…
-
Should You Build an App or a Website?
By
With more than 50% of internet searches taking place on smart phones, having a responsive, mobile-friendly website or app is essential. When deciding which is right for your business, here are a few factors to consider. Mobile Website Advantages [ccc_list id=”website-advantages”] Application Advantages [ccc_list id=”app-advantages”] Determine Your Needs While you can have both an app…