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Backups are an important part of running a website, but many people don’t have them. What happens if your site gets hacked? What happens if you update a plugin, and your website stops working? What happens if your website hosting provider has a hardware failure, and your content is deleted? All of these questions and…

What are Post Types? A post type allows WordPress to store content in a more organized way. Data from these post types can then be displayed, they are actually stored in the same manner as all posts. For instance: did you know pages in WordPress are actually stored as posts, but with a “Page” post…

Adding video to your content marketing strategy is one of the most popular trends today.  By providing a way for customers to see and hear you, videos are ideal for adding humanity to your brand. They also allow you to tap into something that is inherently true: Business is between people. The other day, I…

Email marketing has been in used for 40 years now and is one of the best ways to engage with your customers, convert sales, and promote your brand. If your current email marketing strategy consists of sending an email to everyone in your address book a mass email, we are here to help you step up…

Child themes allow you to extend or modify your theme’s functionality while allowing you to perform painless theme updates in the future. Most large, popular WordPress themes receive years of free updates. If you modify these theme files, your changes will be overwritten by a theme update, and you will have to manually reapply your…

Here is your go-to guide when you are ready to design your first email in MailChimp. Why MailChimp? We love MailChimp. It’s a great application that allows for different email marketing possibilities. One of the main selling features is that it has so many design options. Reasons you want to send email Identifying the why…

Calls-to-action (or CTAs for short) are useful tools for creating engaging websites. In order to understand how to place them properly to get the most effective results, we first need to answer the obvious question… What is a CTA? A call to action is a defined area of your site that prompts a user to…

With more than 50% of internet searches taking place on smart phones, having a responsive, mobile-friendly website or app is essential. When deciding which is right for your business, here are a few factors to consider. Mobile Website Advantages [ccc_list id=”website-advantages”] Application Advantages [ccc_list id=”app-advantages”] Determine Your Needs While you can have both an app…

When your website’s user experience is short of fantastic, your company risks losing potential customers to its lack of structure.  If visitors are unaware of how to purchase products, send you an email, or learn how you can best serve their needs, they won’t engage with you. These are a few key areas that I…