CEO

Chris LaFay

Chris's goal in life is to conduct connection and bring heart to every interaction in life. He puts humans above to-dos. He consistently brings the band back together, leveraging long-term relationships across a swathe of experience to empower career transitions, life event pivots, and, ultimately, an incredibly versatile, flexible, and creative team for his clients.

Writing in notebook with crumbled up paper

5 Tips to Writing Killer Ad Copy on Google AdWords

The keys to writing the best ads on Google come down to a few basics. In order to drive more clicks on Google, you want to be able to: 1) grab someone’s attention, 2) give them a reason to click through to your site, and 3) incite them to perform some action (such as buying […]

Advice 50 cents and Good Advice $2 sign

5 Skills Designers Should Have

So you want to be a designer? It’s an exciting and creative job that gives you a step up into the profitable and ever-changing world of website technology. And let’s be honest for a moment: people and businesses will always need websites designed. This allows for an excellent amount of job security. So what skills […]

Woman holding fanned out paintbrushes

Website Makeover

Your website is arguably the most important piece of your business. You want to make sure you not only have one that functions, but that it’s also up to date, and easy for customers to navigate. Here are five warnings signs that reveal if your website needs an expert redesign: 1. No traffic, no business […]

Magnifying glass on wooden table

SEO v. SEM

So everyone wants to drive more traffic to their websites, right? But the real question there is how should you go about that process? Of course, there are multiple options – integrating social media, inviting guest bloggers to write for you, among others. However, perhaps the most popular option is to start up an advertising […]

Entrepreneur setting up new office

5 of the Best Startup Practices

In many ways, operating a startup business is a lot like running a marathon. Both require lots of time, training, and planning, as well as self-discipline and flexibility. In this blog post, we will break this down and explore some of the best practices to efficiently run your startup. Timing is everything During a marathon, […]