Chris LaFay

Chris's goal in life is to conduct connection and bring heart to every interaction in life. He puts humans above to-dos. He consistently brings the band back together, leveraging long-term relationships across a swathe of experience to empower career transitions, life event pivots, and, ultimately, an incredibly versatile, flexible, and creative team for his clients.

Your website needs a strong foundation: the Sitemap

A sitemap is the foundation of a new website, or the restructuring of a current one. Without it, it’s like writing a book without a plot, characters, or title. Just as a writer wouldn’t start a new novel without an outline of how the story will unfold, don’t try to build (or revamp) your website […]

6 Qualities Necessary to Create a Strong Business Partnership

Partnering with the right person or company provides more innovation, resources, skill sets and perspectives to scale your business and maximize wins. Good partnerships can help your business succeed. In fact, one of the best ways to scale your business and maximize wins is to form partnerships with the right people or companies. Partnering can […]

Why It Takes B2B Companies So Long to Launch a New Website and How to Fix That

Yes, your website and brand need to stand out from the crowd, like appearing unique in a crowd of magazine covers on the shelves of your favorite store. However, businesses often let aesthetic and design perfection get in the way of progress. I often see a full website redesign project get stuck in the design […]

Experts Only When You Need Them

When growing a business, digital marketing slowly becomes a larger priority. Sales begin as referrals, but eventually your network ends up exhausted. As a founder, you know you need to start putting yourself out there more often, but don’t know where to begin. Leading the Team When you get to this point in the growth […]

How To Build a New Team For Your Company

As an agency owner, you’ll reach a point when your clients start asking questions about services that are tangential to your primary service offerings. You now have a decision to walk through. Is this new service: Before making this decision, I highly recommend reaching out to your team of advisors and walk through it with […]

Using Web Content in Your Sales Process

Your website is a “24/7 salesperson.” Though an old cliche, the phrase’s initial meaning has morphed over time.  Businesses used to be able to get by with simply showcasing the products they offer. Now, the market is flooded with options. Having a simple brochure website doesn’t allow your business to stand out in the marketplace. […]

How do I come up with topics for my podcast?

(This is part 5 in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) Are you sitting there thinking about what to talk about on your podcast? How do you come up with ideas consistently that will engage your listeners? How do […]

Does Your Digital Marketing Company Do Internal Reviews?

I know that when I go a period of time without talking to someone important to me that I feel out of the loop. It doesn’t matter whether it is a personal friend of mine (who I haven’t caught up with recently) or a business acquaintance (and I’m curious as to how a new initiative […]

What Platform Should I Use for my Entrepreneur Website?

(This is the final blog in a 4-part series on solo entrepreneurship – if you’ve ever considered starting your own business, or know someone who has, let’s explore together!) What are my options for website hosting? You’re putting the pieces together – you’re doing the work! Now you need a great website. First of all, […]