CEO

Chris LaFay

Chris's goal in life is to conduct connection and bring heart to every interaction in life. He puts humans above to-dos. He consistently brings the band back together, leveraging long-term relationships across a swathe of experience to empower career transitions, life event pivots, and, ultimately, an incredibly versatile, flexible, and creative team for his clients.

How To Build a New Team For Your Company

As an agency owner, you’ll reach a point when your clients start asking questions about services that are tangential to your primary service offerings. You now have a decision to walk through. Is this new service: A distraction to my current business and I should completely pass? A compliment to my current business and I […]

Using Web Content in Your Sales Process

Your website is a “24/7 salesperson.” Though an old cliche, the phrase’s initial meaning has morphed over time.  Businesses used to be able to get by with simply showcasing the products they offer. Now, the market is flooded with options. Having a simple brochure website doesn’t allow your business to stand out in the marketplace. […]

Does Your Digital Marketing Company Do Internal Reviews?

I know that when I go a period of time without talking to someone important to me that I feel out of the loop. It doesn’t matter whether it is a personal friend of mine (who I haven’t caught up with recently) or a business acquaintance (and I’m curious as to how a new initiative […]

Why Do I Need a Personal Brand?

(This is part 2 in a 4-part series on solo entrepreneurship – if you’ve ever considered starting your own business, or know someone who has, let’s explore together!) A personal brand is similar to your reputation – just more professional and purposefully cultivated. You already have a reputation, and if you’re going to be a […]

Using Your Website as a Marketing Hub: Creating Urgency

Using Your Website To Create Urgency For Sales At Classic City, we believe your website should serve as your brand’s marketing hub. What exactly do we mean by that? When we work with clients, we seek out every angle of their business that can be tied to their website and then conduct the connections their […]

Ep 6 Website Launch

Daniel: Welcome back to Web6 this season we were talking about how to navigate the website project process. I’m Daniel Cowen. Chris: And I’m Chris Lafay. Daniel: And today we’re going to be talking about getting your site launched. Website Hosting Chris: And so one of the first things I really want to go over […]

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Ep 3 Website Content

Daniel: Welcome back to Web6 this season. We are talking about how to navigate the website project process. I’m Daniel Cowen. Chris: And I’m Chris Lafay. Daniel: And today we’re going to be talking about content. The content on your website, falls into a few different categories, mainly the words on the screen, the photos, […]

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Ep 2 Am I Getting a Fair Website Proposal?

Daniel: Welcome back to Web6. This season we were talking about how to navigate the website project process. I’m Daniel Cowen. Chris: And I’m Chris LaFay. Reviewing your Proposal Daniel: And today we’re going to be talking about the website proposal and we’re going to be discussing the question, am I getting a fair website […]

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Who Should I Hire to do My Website

Chris: Welcome to Web6. This season we are talking about how to navigate the website project process. I’m Chris LaFay. Daniel: And I’m Daniel Cowan. Setting a Project Budget Chris: And, today our primary topic is going to be, who should I hire to do my website? And, I think really the first question that […]