CEO
Chris's goal in life is to conduct connection and bring heart to every interaction in life. He puts humans above to-dos. He consistently brings the band back together, leveraging long-term relationships across a swathe of experience to empower career transitions, life event pivots, and, ultimately, an incredibly versatile, flexible, and creative team for his clients.
In this entry of our series on turning your website into a marketing hub for your business, our focus is on maximizing resources. We want to consider both your target audience and your internal team. Ensuring that all of your marketing materials are available and easily accessible on your website is only part of the […]
Create a marketing hub website that serves your brand More than ever, markets want to understand what they are participating in when they spend their money. In order to fully connect with your target audience, a critical part of brand development is having a vision for what you seek to achieve. Ideally, your vision is […]
Marketing is trust-building. For your website to serve as a valuable marketing hub, it must demonstrate your trustworthiness. We shop at grocers whom we know carry quality food, buy cars that we don’t expect to break down, invest in companies we believe will succeed, etc. You wouldn’t be in business if you weren’t an expert […]
Using Your Website To Create Urgency For Sales At Classic City, we believe your website should serve as your brand’s marketing hub. What exactly do we mean by that? When we work with clients, we seek out every angle of their business that can be tied to their website and then conduct the connections their […]
The best website for your small business can be a challenge to envision. Every small business has different needs, which should be reflected in their web presence. When we audit or design a website for a client, we are always thinking about what their goals are and what success looks like for them. Below are […]
Over the next couple of months, Classic City will be offering our insights about how to create the best website for small business. Small business owners face a never-ending list of decisions and challenges, so our hope is to demystify some of the more common questions and concerns that come our way. Our goal for […]
Classic City’s CEO, Chris LaFay sat down with Natalie Shahmri, founder of Dooder and host of The Amplified Agency Podcast, to talk about how Chris has evolved from a freelancer to an agency owner over the years–and what lessons he’s learned from that journey, which he calls a “Great ride.” Their conversation offers valuable insights […]
Daniel: Welcome back to Web6 this season we were talking about how to navigate the website project process. I’m Daniel Cowen. Chris: And I’m Chris Lafay. Daniel: And today we’re going to be talking about getting your site launched. Website Hosting Chris: And so one of the first things I really want to go over […]
Daniel: Welcome back to Web6 this season. We are talking about how to navigate the website project process. I’m Daniel Cowen. Chris: And I’m Chris Lafay. Daniel: And today we’re going to be talking about content. The content on your website, falls into a few different categories, mainly the words on the screen, the photos, […]