Blog

A conglomeration of posts from the Classic City team and it's partners.

Using Web Content in Your Sales Process

Your website is a “24/7 salesperson.” Though an old cliche, the phrase’s initial meaning has morphed over time.  Businesses used to be able to get by with simply showcasing the products they offer. Now, the market is flooded with options. Having a simple brochure website doesn’t allow your business to stand out in the marketplace. […]

How do I find guest speakers for my podcast?

(This is the last part in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) How do I find Guests? It’s sometimes hard to think through how to find guest speakers for your podcast. We are going to address this question from […]

How do I come up with topics for my podcast?

(This is part 5 in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) Are you sitting there thinking about what to talk about on your podcast? How do you come up with ideas consistently that will engage your listeners? How do […]

How can I connect my brand to my podcasts?

(This is part 4 in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) Your brand is a reflection of who you are, what you believe, and how you use your goods and services to help people. Your podcast should serve as […]

How can I get my podcast up and running?

(This is part 3 in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) New to the podcast world and don’t know where to begin? Most podcasts fizzle out because they don’t have a clear and consistent plan for how to create […]

How can I multiply content through my podcasts?

(This is part 2 in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) What is content multiplication? Have you ever wondered how your favorite influencers have time to have a YouTube channel, a podcast, and a blog that updates weekly? Not […]

Does Your Digital Marketing Company Do Internal Reviews?

I know that when I go a period of time without talking to someone important to me that I feel out of the loop. It doesn’t matter whether it is a personal friend of mine (who I haven’t caught up with recently) or a business acquaintance (and I’m curious as to how a new initiative […]

What Platform Should I Use for my Entrepreneur Website?

(This is the final blog in a 4-part series on solo entrepreneurship – if you’ve ever considered starting your own business, or know someone who has, let’s explore together!) What are my options for website hosting? You’re putting the pieces together – you’re doing the work! Now you need a great website. First of all, […]

Should I build my own podcast website?

(This is part 1 in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) A website for a podcast can be an amazing way to build an audience, serve as a central hub for communication to your listeners, and build credibility in […]