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The 2 Biggest Mistakes Businesses Make on Their Websites

The 2 biggest mistakes businesses make on their websites have nothing to do with colors, fonts, SEO, back end development, images, sitemap, or logo placement.  In fact, the 2 biggest mistakes businesses make on their websites come down to a misunderstanding of how and why people make decisions.  According to Gallup, 70% of buying decisions […]

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Content-First Design Methodology

There are a lot of websites out there that look fantastic – there’s no question about that.  With so many options, how do companies take a potential customer from “I’m just looking around” to “This company understands me – and I want to buy.”  The difference between having a simple “brochure website” and one that […]

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Why Curated Content Matters

Content is king because it makes you click. Yes, it is a marketing cliche: content is king.  Clicks measure the digital conversation between producers and consumers.  And content drives clicks.  From click-bait headlines and listicles to white papers and investigative journalism, the web is always hungry for more. More to read. More to watch. More […]