The 2 biggest mistakes businesses make on their websites have nothing to do with colors, fonts, SEO, back end development, images, sitemap, or logo placement. In fact, the 2 biggest mistakes businesses make on their websites come down to a misunderstanding of how and why people make decisions. According to Gallup, 70% of buying decisions […]
Websites have become the most essential medium to establish an online presence, connect with audiences, and achieve specific objectives. From marketing and e-commerce to personal expression and information sharing, websites serve diverse purposes and come in various forms. In this blog post, we delve into the world of websites and explore three prominent types: marketing […]
In today’s competitive digital landscape, understanding the best way to market your website is crucial for reaching your target audience and achieving your business goals. This article explores key strategies and considerations for website marketing, empowering you to make informed decisions that maximize your online presence. ============= It’s not the battles we lose that bother […]
If you find yourself feeling overwhelmed with content generation, and you’re not sure where to begin when it comes to consistently putting content into the world, this is where you need to be. By following this step-by-step process, you’ll be writing one creative piece, and be able to repurpose that one piece into 4-5 different […]
Congratulations on your brand new website! Whether you built it yourself or had an agency help you out, you’ve put in a lot of time and effort to create an amazing online presence. Your website is now live, and you’ve even launched a rebrand with a fresh logo and color scheme. It’s an exciting moment, […]
Staring at a blank page on your website can be intimidating, especially if you’re not sure where to start. You’ve selected a title for your page and maybe even a hero image, but what comes next? When it comes to designing a webpage, it’s easy to get caught up in the aesthetics, but the key […]
A sitemap is a strong foundation of a new website, or the restructuring of a current one. Without it, it’s like writing a book without a plot, characters, or title. Just as a writer wouldn’t start a new novel without an outline of how the story will unfold, don’t try to build (or revamp) your […]
There are a lot of websites out there that look fantastic – there’s no question about that. With so many options, how do companies take a potential customer from “I’m just looking around” to “This company understands me – and I want to buy.” The difference between having a simple “brochure website” and one that […]
Content is king because it makes you click. Yes, it is a marketing cliche: content is king. Clicks measure the digital conversation between producers and consumers. And content drives clicks. From click-bait headlines and listicles to white papers and investigative journalism, the web is always hungry for more. More to read. More to watch. More […]