Tag: Content
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Doing an SEO Assessment on a WordPress Site
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If you’re struggling to improve your WordPress site’s SEO, this guide—created in partnership with Sophie Brannon of StudioHawk—covers essential steps to get you started. From keyword research and technical SEO to using the right WP plugins, this article provides a practical roadmap for boosting your search rankings.
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Our Website Revamp Project Plan Template
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Website redesigns are complex. Take a peak behind the curtain at our website revamp project plan template.
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Website Functionality and Integration Questionnaire
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A website redesign involves tackling many factors, making preparation key to success. That’s why we’ve compiled our comprehensive website design questionnaire—a vital tool in our discovery process. This guide addresses everything from decision-makers and design inspiration to technical integrations and SEO benchmarks, ensuring every aspect of your redesign is accounted for.
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Getting Hung Up on Content in a Website Redesign
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We believe in a focused, strategic approach to website content by prioritizing essential pages and applying the 80/20 rule to streamline the rebuild process. Instead of expecting clients to overhaul everything, we draft key content that highlights their unique value, ensuring the site resonates with customers from launch.
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Rewriting Content on a Redesign
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In the website build process, prioritizing and refining content is essential to avoid perfectionism and focus on core pages that communicate the most important messages. By using a minimalist sitemap and templated structures for secondary pages, clients can efficiently update and launch a website with cohesive, targeted content.
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7 Best Questions to Guide You to Determine Your Unique Value Proposition
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Having a clear, well-defined unique value proposition (UVP) is critical to business success. → It differentiates you from your competitors and communicates the unique value that your product or service provides. It answers the crucial question every customer has: “Why should I choose you?” → In today’s crowded marketplace, consumers have endless choices, and a…
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Maximizing Your Content: The Power of Repurposing
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In the ever-evolving landscape of digital marketing, the mantra “content is king” still rings true. However, what many marketers often overlook is the strategy behind creating content that can transcend platforms effortlessly. In this blog post, we’ll delve into the art of maximizing your content by crafting long-form posts and explore how repurposing smaller snippets…
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The 2 Biggest Mistakes Businesses Make on Their Websites
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The 2 biggest mistakes businesses make on their websites have nothing to do with colors, fonts, SEO, back end development, images, sitemap, or logo placement. In fact, the 2 biggest mistakes businesses make on their websites come down to a misunderstanding of how and why people make decisions. According to Gallup, 70% of buying decisions…
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What Are The Three Different Types of Websites?
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Websites have become the most essential medium to establish an online presence, connect with audiences, and achieve specific objectives. From marketing and e-commerce to personal expression and information sharing, websites serve diverse purposes and come in various forms. In this blog post, we delve into the world of websites and explore three prominent types: marketing…
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The Best Ways to Market Your Website
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In today’s competitive digital landscape, understanding the best way to market your website is crucial for reaching your target audience and achieving your business goals. This article explores key strategies and considerations for website marketing, empowering you to make informed decisions that maximize your online presence. ============= It’s not the battles we lose that bother…