Tag: Content
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Three Things to Do With Your Website When It Launches
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Congratulations on your brand new website! Whether you built it yourself or had an agency help you out, you’ve put in a lot of time and effort to create an amazing online presence. Your website is now live, and you’ve even launched a rebrand with a fresh logo and color scheme. It’s an exciting moment,…
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The Key to a Successful Webpage
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Staring at a blank page on your website can be intimidating, especially if you’re not sure where to start. You’ve selected a title for your page and maybe even a hero image, but what comes next? When it comes to designing a webpage, it’s easy to get caught up in the aesthetics, but the key…
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Your website needs a strong foundation: the Sitemap
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A sitemap is a strong foundation of a new website, or the restructuring of a current one. Without it, it’s like writing a book without a plot, characters, or title. Just as a writer wouldn’t start a new novel without an outline of how the story will unfold, don’t try to build (or revamp) your…
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Content-First Design Methodology
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There are a lot of websites out there that look fantastic – there’s no question about that. With so many options, how do companies take a potential customer from “I’m just looking around” to “This company understands me – and I want to buy.” The difference between having a simple “brochure website” and one that…
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Why Curated Content Matters
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Content is king because it makes you click. Yes, it is a marketing cliche: content is king. Clicks measure the digital conversation between producers and consumers. And content drives clicks. From click-bait headlines and listicles to white papers and investigative journalism, the web is always hungry for more. More to read. More to watch. More…